Odoo is a business platform that connects webshop, inventory, sales and accounting in one place. For the company Ćužić d.o.o. (Link: www.cuzic.ba) we used this foundation and upgraded it so that the webshop better serves both customers and the team that manages it. The goal was clear: to make shopping easier for customers, and to give the client real data for making decisions about the offer. Below we go through what we did.
Faster and simpler shopping for the customer
We have tailored the search to the assortment. Each store has its own search logic. The merchant can add internal synonyms to each product, i.e., alternative names that customers use, so the product is found regardless of which word the customer types. The display of results is very fast, with the price and image of the product, so the customer can open exactly what they are looking for with one click.
We have introduced single page checkout
We have reduced the entire ordering process to one page. The customer enters their information, selects delivery and payment without unnecessary steps. Fewer clicks mean less abandonment and faster purchases.
We have translated the store into Croatian
The interface, messages, and key content are now in Croatian, making the experience natural for local customers.
We have sped up the page and optimized SEO
We optimized loading and technical settings and brought the PageSpeed score to 90+ for desktop. A faster page means better ranking on search engines and a more pleasant browsing experience — and that directly affects sales.
Data that drives decisions
The greatest value comes from what is not visible at first glance: understanding customers.
We added Microsoft Clarity
This tool shows how visitors actually behave on the page — what they look at, where they pause, and where they abandon. Instead of guessing, the client gets a clear picture of customer behavior.
We created our own reports
The client can now easily track what customers are looking for, which products they are viewing, and at which step they abandon the purchase. Everything is in one place, clear, and ready for decision-making.
We uncover hidden demand
A special report records the terms that customers search for, which are not yet available in the offer. Example: someone types "garden shed" and finds no results. The client can now see that this term has been searched multiple times in the last few days.
To je dragocjena informacija. Neki kupci žele proizvod pregledati online, bez poziva ili e-maila — a do sada klijent nije imao način da to sazna. Sada ima. Na temelju takvih podataka može planirati nabavu i širiti ponudu prema onome što kupci stvarno traže.
Finally
Rezultat je webshop koji kupcima olakšava i ubrzava kupnju, a tvrtki Ćužić d.o.o. daje konkretne podatke za odluke o asortimanu, akcijama i nabavi. Sve smo izveli kroz standardne Odoo mehanizme, pa rješenje ostaje stabilno i lako za daljnju nadogradnju.
Are you planning an Odoo webshop or do you want to get more out of the existing one? Contact us — we will be happy to help.